T-Cellular unveiled an overhauled model of its TVision tv service on Tuesday morning, together with a brand new TV streaming gadget, launching a brand new problem to the cable trade and leaping right into a crowded and aggressive discipline of video platforms.
The revamped TV service is among the first massive aggressive strikes by the Bellevue, Wash., primarily based wi-fi provider following the completion of its $26.5 billion merger with Dash earlier this yr. It’s a part of T-Cellular’s broader push past conventional wi-fi companies, which additionally consists of a move into 5G home Internet service.
Packages embrace a set of stay information and sports activities channels for $40/month, together with ESPN, Fox, Disney and others, with extra content material at greater tiers, as much as $60/month complete. A bundle of 30 leisure channels resembling AMC, BET, HGTV and others begins at $10/month.
TVision will probably be obtainable through devoted apps on Apple TV, Android TV, and Amazon Hearth TV containers, along with apps for Android and iOS gadgets. The TVision HUB gadget and distant management will promote for $50. It’s an Android TV gadget, which plugs in through HDMI, permitting customers to entry TVision and different companies.
T-Cellular CEO Mike Sievert, the longtime T-Cellular govt who took the helm of the corporate earlier this yr, continued the trash-talking custom began by his predecessor, John Legere, within the announcement Tuesday morning, taking a sequence of aggressive jabs on the massive cable corporations.
“If ever there was an industry that needed an Un-carrier overhaul, it’s cable and satellite TV,” Sievert stated, utilizing the corporate’s time period for its disruptive strikes within the wi-fi trade. “I mean, it’s no secret why these companies are dying, they treat their customers so badly.”
The announcement performs into a larger shift by consumers away from traditional cable packages and towards smaller packages of channels and streaming companies. Along with making an attempt to siphon its share of consumers from cable corporations, T-Cellular will probably be going head-to-head in opposition to comparable stay TV and streaming companies resembling Google’s YouTube TV, Hulu with Dwell TV, Dish Community’s Sling TV, and AT&T’s TV Now.
T-Cellular in contrast its $50/month TVision Dwell TV+ service (with sports activities channels together with NFL Community) to the usual $65/month YouTube TV plan. Nevertheless, YouTube TV presents extra perks resembling limitless cloud DVR storage, whereas T-Cellular limits cloud DVR storage to 100 hours.
One among T-Cellular’s aggressive benefits is its community of shops throughout the nation, which the corporate says will promote and assist the TVision service.
The brand new TVision is about to launch in phases beginning Nov. 1, starting with T-Cellular postpaid wi-fi prospects, earlier than turning into typically obtainable subsequent yr.
It’s a successor to a higher-priced offering that the company launched last year primarily based on know-how from Layer3 TV, the Denver-based firm that T-Cellular acquired for $325 million in late 2017.
[T-Cellular CEO Mike Sievert will join us at the GeekWire Summit later this week for a dialog about T-Cellular and the way forward for tech and telecom.]